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Witch’s Rock Rum partners with Trees for the Future to plant the seeds for a greener future.

Witch’s Rock Rum partners with Trees for the Future to plant the seeds for a greener future.

Los Angeles, CA –
Progressive Brands, a Los Angeles based importer and brand development firm specializing in innovative premium distilled spirits from Asia and South America, launched Witch's Rock 100% Pure Cane White Rum from Costa Rica last November through beverage retailer BevMo.
Witch’s Rock is a luxury branded 100% sugar cane rum designed for superior mixability and purity. Nurtured in the lush Rainforests of Costa Rica, Witch’s Rock is the surf mecca where the forest meets the sea. In independent labs, Witch’s Rock proved to be the purest rum in the world by 10x resulting in the ultimate rum drinking experience – no burn, clean taste, and no regrets the next day… thus its witty tag line, “Pure Living. No Regrets”.

Produced via a proprietary PureFlow filtration system. Witch's Rock is well positioned in the market against other 100% cane rums brands with its verified, unsurpassed purity

More importantly - besides tasting great, the producer of Witch’s Rock have great taste…and heart! For every bottle of Witch’s Rock sold, the brand will plant 5 trees by donating to Trees for The Future (www.plant-trees.org)

Since 1989, Trees for the Future has been helping communities around the world plant trees. Through seed distribution, agroforestry training, and in-country programs, Trees for the Future has empowered rural groups to restore tree cover to their lands. Planting trees protects the environment and helps to preserve traditional livelihoods and cultures for generations to come.

Witch's Rock is the first spirit to make a net positive impact on the environment. "Forget carbon neutral- there is no time for that. We have to repair and improve the state of our environment now to make a real difference," states Bill Palmer, President of Progressive Brands. "We are firm believers in the motto: Green Business is Good Business and our continued efforts to practice sustainability methods in business are so important. Witch's Rock does just that - by giving more than it takes. For every bottle of Witch's Rock sold, Progressive will donate to its non-profit partner, Trees for the Future, to plant 5 trees. It will also sponsor events and promote its campaign on shirts and other items as "buy 1 bottle, plant 5 trees".

“We all need to take an active role in protecting our world and its many resources.” quoted Palmer. “Our support to Trees for the Future is rewarding to our company on both a personal levels and professional. They are a wonderful organization. We are hoping that other brands and companies will also become motivated to get proactive through our example.”