CORPORATE
About Progressive Brands, Inc.
Based in Los Angeles and founded in 2002, Progressive Brands (“ProBrands”) is an American product developer and marketer of trend-setting brands in the premium distilled spirits industry. Agile and independent, ProBrands creates and accelerates growth for cutting-edge distilled spirit brands designed to fill industry gaps in product innovation.
ProBrands is a nimble and forward-thinking brand owner in the rapidly consolidating distilled spirits industry. ProBrands has carved out a strong niche by bringing innovative brands to unconventional consumers seeking more style, substance, health, flavor, and entertainment value from their drinking experiences. In addition, ProBrands delivers its investors superior returns by leveraging portfolio synergies, in-house product marketing competencies, and direct relationships with influential trade and consumers to drive effective and efficient growth.
"In the beverage business, for the past 10 years, well-executed innovation is what has driven its expansion. Even the companies that built vast fortunes on the backs of established drinks and categories understand that those products are no longer the most relevant route to profit growth. They have been hiding behind execution for too long.”
- Editor of BevNet, June 2007